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NFP Store Pano 6.29.17

Interview: Gail Travis of NFP Studio

October 17, 2017

We’re welcoming the latest store to the neighborhood and it’s coming all the way from New York City. Meet NFP, a.k.a., “New Form Perspective.” It’s a collection of smart geometric shapes and styles that are of the moment, but not bound by time. Each piece has the ability to link, layer, fold, snap, shift or connect, creating a platform for personal expression and endless ways to wear it.

Perfect layering pieces for Fall, or for a cozy cuddle at home, NFP has something for everyone. We sat down with creative director Gail Travis to chat about the new store, her inspiration and what she loves about coming to LA.

Q: Tell us about NFP – what is the inspiration behind it and how did it start?

A: NFP began by a fateful coincidence when I was planning an artist residency in the Borders of Scotland to gain deeper knowledge in the world of fully fashioned sweaters. Through many organic events, I then gained the courage and experience to launch New Form Perspective in 2009. My inspiration is fueled by the desire to create “wearable and functional art”. Pieces that are able to adapt to each individuals personality and offer a modern, engineered, timeless design.

Q: What does the name stand for? What is the significance behind the name?

A: NFP stands for New Form Perspective. The goal is that I strive to create New Forms which the customer then brings to life through their own individual Perspective.

Q: What did you do before this and why did you decide to leave to run your own business?

A: Prior to my own business, I worked in many facets of the Fashion Industry once I graduated Cornell University in 1999. I assisted the President of a fashion conglomerate that allowed me to work side by side along highly accomplished designers, merchandisers and sales departments.

In 2003 – 2004 I gained a 2nd degree through FIT studying at Polimoda in Florence, Italy. That is where I learned in-depth knowledge of the fully-fashioned sweater design process. Upon returning to the US I then worked for companies such as Calvin Klein, Vera Wang and Shelly Steffee. With the business background, and then coupled with my years of designing for high-end labels, I was ready to begin something of my own.


Q: Who is your target customer? What kind of lifestyle do they live, what is their personal style?

A: The NFP target customer is a woman who has a busy lifestyle and looks for pieces that travel and transform to their specific daily needs. Whether it be going to an art event, running a company meeting, taking care of the family, making time for a yoga class, or a special night out – the same design can cater to each event with ease and modern sophistication.

Q: What are your signature pieces?

A: The signature NFP styles that continue to be present to link and mold with new designs are the Wrap Neck Cardigan (N5), Sleeve Shrug (NA8) and Convertible Drape Front Cardigan (N49).

Q: What makes NFP different from other brands in the marketplace?

A: The NFP focus is purely based on shapes, forms, and transformative ideas which are then translated using all natural fibers for timeless and durable creations. They have signature pins and snaps that establish the NFP aesthetic and are void of any trend or temporary mindset.


Q: Aside from NFP, what other places do you like on the street?

A: This is hard! West 3rd street has so many things to love from food to fashion to health and beauty. I am a big fan of Matcha Box, The Little Next Door and Toast for food/drinks. Shopping is fantastic, but I of course am bias with the fantastic trio of NFP, Wittmore and Gogosha! Also the new opening of Mud Australia is very exciting!

Visit NFP Studio in Los Angeles. Now open at 8234 West 3rd Street.

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