Credo Lands on West 3rd Street
The rumors are true and the wait is over! Cult favorite “clean beauty” brand, Credo, has arrived on West 3rd Street.
Following the success of Credo’s stores in San Francisco and New York, the company has opened up shop in sunny Los Angeles. Their new space promises a comprehensive collection of beautiful, effective and clean beauty products – sourced everywhere from San Francisco to the farms of New Zealand.
Credo, which means “I Believe” in Latin, is a modern day apothecary of sorts, carrying the most exceptional products in natural and organic beauty. The new store will feature over 100 brands, including LA-based brands like: ILIA, Suntegrity, Osea, Josh Rosebrook and African Botanics. You’ll also find favorites like EVOLVh, Kjaer Weis, Ursa Major, Gressa, In Fiore and Marie Veronique.
Like the brands Credo selects, the environment is the ultimate aesthetic in style and substance. Licensed estheticians and makeup experts are on hand to provide recommendations for cleaner – and just as effective – versions of traditional beauty products. The store also has a full Beauty Bar menu, including facials, waxing, and makeovers.
There’s even a luxurious spa in the back. Tata Harper skincare, recognized as a pioneer in the luxury natural beauty category, is proud to open their second exclusive spa with Credo. Tata’s products are 100% natural and deliver clinical anti-aging results without a drop of synthetic chemicals. Customers will be swept away to a tranquil setting and indulge in treatments from an exclusive menu of services.
We spoke with Credo VP of Merchandising and Planning, Annie Jackson, about the inspiration behind the new space and why she chose West 3rd Street for the brand’s LA expansion.
Congrats on landing in LA!
Thanks! Opening a Credo store in LA is a dream come true. Having the privilege of serving a community that is both health savvy and yet uncompromising about beauty is what we really look for. We think, our belief in the idea that one can have style and substance in beauty, is the perfect match for LA.
Why did you choose to open on West 3rd Street?
We chose West 3rd street specifically because it is walkable and the clientele in this area is aligned with our ethos. Also, within a very small radius there are many conventional beauty stores – and this goes directly to our intention to provide a clean alternative to conventional beauty users.
How the LA store will be different or have its own “vibe” compared to the other two locations?
Well, our staff and store are totally LA! Many of our staff are all born and raised in LA and project a very “LA vibe” and live a healthy lifestyle. Each of them are accomplished and talented makeup artists and estheticians. They are also super passionate about sharing their knowledge of ingredients and clean beauty with the community.
Tell us about the spa experience you offer in the store…
We will have our second Tata Harper Spa in this location. All of the facial protocols are created by Tata herself, and the spa feels like you have entered a tranquil Vermont farm – it smells incredible and is intoxicatingly relaxing. We also have our own Credo Beauty Bar where we have brow waxing, lip waxing, makeup application and lessons and mini facials. Just for LA we will have a braid bar.
How does the store reflect the ethos of the brand?
Like the brands Credo selects, the environment is the ultimate aesthetic in style and substance. The store is super bright and sunny, and it makes you smile when you walk inside.
Credo is now open at 8327 West 3rd Street in Los Angeles.